Guidance to make pages more discoverable for semantic retrieval

Practical, site‑agnostic guidance to improve retrieval for AI agents.

Why an AI agent might not find your content even though the text appears there.

Bold, descriptive headings

• Use clear H1/H2 that state the topic (e.g., “Case Studies in Orthopedic Devices”).
• Put the primary keyword in the heading, not just in the body.

Answerable, self‑contained paragraphs

• Write complete statements that can stand alone without images/tables.
• Keep related sentences together; avoid scattering key facts across the page.
• Avoid ultra‑short fragments; aim for substantive paragraphs.

Explicit Q&A for common intents

• Add FAQ‑style questions as full sentences (e.g., “Do you have any case studies?”).
• Provide direct, factual answers with numbers and links.

Consistent terminology and synonyms

• Use key terms consistently (“case study”, “case studies”).
• Include natural synonyms (e.g., “success stories”, “project examples”).

Make key facts literal and extractable

• Prefer “Average project cost: $X–$Y” over vague prose.
• Include digits and units (e.g., “15 case studies”) and link to an index page.

Clear, meaningful URLs

• Use predictable slugs like /case-study/..., /faq/..., /services/....
• Keep a stable index page and list all items with “Case study” in link text.

Internal linking and summaries

• Create an index/overview page for each content type with short summaries and links.
• Link from service pages back to case studies and FAQs.

Structure that helps adjacency

• Group adjacent paragraphs by topic so neighbors are relevant (we include ±2 neighbors).
• Start sections with a short summary sentence that captures the core fact.

Avoid text hidden in images or scripts

• Ensure critical content is in plain HTML text so crawlers can see it.
• Prefer SSR/prerendered content for primary text.

Technical SEO basics

• Ensure pages are crawlable (no robots/meta blocking) and provide a sitemap.
• Use canonical tags and avoid many thin duplicates.
• Keep heavy JS from gating the primary text (SSR, prerender, or static HTML preferred).

Keep content fresh and credible

• Add “Last updated” and maintain current figures; stale data can rank lower semantically.

Case studies checklist

• Title includes “Case study”.
• First paragraph states client/industry, problem, solution, outcome with metrics.
• Link back to the case study index and relevant services.

FAQs checklist

• Questions phrased as users ask them.
• Answers are concise, factual, with links to deeper pages.

Pricing/requirements clarity

• Provide sections like “What do we need to start a project?” and “Average cost,” with direct, numeric or bulleted answers.

Language style

• Plain, unambiguous language; avoid fluff that buries the facts.
• Prefer active voice and direct statements to improve retrieval precision.